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[EzineArticles] A Guide to Managing Alternate Author Names

A Guide to Managing Alternate Author Names Preserve Your Brands with Alternate Author Names By: Vanessa, Editorial Manager You play multiple roles in your professional and personal life. Why not create a brand for each of your specialties? Creating a different brand for each specialty allows you to be specific in each niche without appearing suspicious to your reader. Readers are more likely to trust an expert who specializes in one thing rather than a person who claims to know many different things on a wide variety of subjects, i.e. a "Jack of all trades, master of none." For authors, building a brand begins with creating an alternate author name. What's an Alternate Author Name? Alternate author names include co-authors or pseudonyms. A pseudonym or pen name is often adopted by an author to spread their talents into a new niche. You can also use an alternate author name to differentiate yourself from another notable author or to avoid overexposure. Additionally, a pseudonym can be adopted by a ghostwriter to leverage the credibility of another author or brand. For example, imagine you're a business manager who manages a creative solutions team and you have published articles on management. You could choose to write articles for creative solutions under another author name to preserve your management brand. Additionally, based on your experience as an Expert Author, you could choose to write about your article writing experiences under another author name. When Should You Add an Alternate Author Name? Use these questions to help you determine whether you should add an alternate author name to your My.EzineArticles.com account: Did another author collaborate or jointly write an article with you? Add the name of your co-author so your names can appear together on the article or articles.   Is the article topic outside your primary niche (e.g. Writing Articles vs. Management)? Keep niches separate and organized by designating one niche per name.   Are you writing on behalf of a company or a client? Submit the article under their name (whether it's a pseudonym or real name), but ensure you have their permission before you do. How to Add an Alternate Author Name For ease of use and organization, you can add an alternate author name by creating a new EzineArticles profile from within your account. To add a new profile (a.k.a. alternate author name): Log into your My.EzineArticles.com account Select the Expert Author name dropdown menu in the upper-right corner of your screen Select "Add a new profile" In the pop-up window, read the Alternate Author Name Terms of Service In the Author Name field, enter your desired Author Name Ensure the checkmark box is selected to switch to the new author name profile upon creation Select "Create" Begin building your brand by using the above tips. Create strength, confidence, and credibility in your articles and platform at large by choosing your author names wisely. For more information, discover how to stay on the right path to managing multiple brands by clicking here. Do you use pen names? Share your author name tips, suggestions, or questions by visiting the comments section of this post online! To Your Article Writing Success & Passion! Vanessa, Editorial Manager http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Protect your articles with proper branding! Click here to discover how! EzineArticles Member Endorsement "EzineArticles surely has worked for me." I really have supported my business with my ezine articles ... This has been a tremendous boost to branding of my name, my website, and my various projects. I am looked upon as an expert on aging, someone that writes about their subject. People get an idea of what you think, as well as what you can give to their organization or on an individual basis. EzineArticles surely has worked for me. Patricia Weaver PatriciaWeaver.net EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-7752741-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

Google Alert - easy ways to make money online

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Google Alert - easy ways to make money online

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[EzineArticles] Time Management Strategy for Success-Driven Expert Authors

Time Management Strategy for Success-Driven Expert Authors Stop Wasting Your Time! Does article writing sometimes make you feel like poor Gertrude? You set a goal. You vowed to write no matter how long it took. Time passed while a multitude of emotions swept over you; the words just wouldn't come! Avoid meeting the same demise as Gertrude. Be more productive and get more out of your article writing efforts by considering how much quality effort you're putting into your article writing. Measuring how much time you're putting into your articles on a daily and weekly basis will allow you to set reasonable article writing goals to become more efficient. Find what works for you so it fits around your lifestyle and your other responsibilities. In turn, your efficiency will help you become a better Expert Author and help amplify your platform. Here's how: First, identify your goals. Every task you perform should be related to a goal, whether it's professional or personal. For instance, writing articles might be related to a goal to become an authority in your niche. Write your goals down. Next, release the time hounds. Faithfully track your activities and the time spent on those activities for at least one week. Use this Article Writing Plan Time Sheet (downloadable PDF) by writing down keywords for tasks, e.g. Draft, Write, Proofread, Email, Facebook, etc., and indicate the time you spent on each task (e.g. 20 minutes). Be as accurate as you can by noting the time spent. Also, if you're performing another task and you "quickly" squeeze in another task, like checking your email, jot a note down on you time sheet. Finally, stay the course. It will seem like you're spending a lot of time just tracking your time. You may become frustrated as you start seeing how much time you spend on particular tasks, similar to counting calories and discovering just how many calories are in your favorite treat. Stay the course. After at least 7 days of tracking, review the contents of your time sheet. Identify Time Sinks: A time sink is an activity that takes up huge chunks of your time. Determine which of these time sinks were reactive (putting out fires) and those that were proactive (planned). Once you've determined your reactive time sinks, consider how you can adjust your schedule to proactively prevent reactive tasks.   Be Distraction Honest: Outside distractions and even self-induced distractions can break your productive focus. Identifying these will help you hone in on a pattern you can plan around (e.g. time sinks, family, etc.) to come up with distraction-defense strategies.   Inattentive Tasking: Multi-tasking can seem like the most productive period of your day, but it's a little like driving while texting, talking, monitoring your GPS, and finding your favorite song - something is going to go wrong because nothing has your full attention. If you find you have performed a ton of other little tasks while performing a larger task, try scheduling these little tasks and be disciplined to limiting your attention during those times to avoid inattentive tasking on more important tasks.   Assess Your Goals: How many tasks on your time sheet were goal-oriented tasks? How many were not? If you find your time fleeting before you and you aren't closer to achieving your goals, it's time to reassess the situation and strategically plan. Find the times of your day you are the most productive for particular tasks and play around with your schedule. What works for one Expert Author, may not work for you and your lifestyle. Experiment. Find your prime time for each task by measuring your level of productivity and how much closer you are to achieving your goals. Then, when you're ready, try planning your article writing with this Editorial Calendar system. Gain confidence in your article writing efforts with this effective system. What are your time sinks? Do you have a great time management strategy? Share your suggestions and questions in the comments section here! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Check out more EzineArticles Cartoons to share on your blog or website! Visit our Cartoon archive. EzineArticles Member Endorsement "... build an expert reputation ..." After submitting articles to EzineArticles.com, I experienced a dramatic improvement in my website's search engine rankings -- and the increases in traffic and sales that come with top rankings. I recommend EzineArticles.com to anyone who wants to increase their web visibility and build an expert reputation. Cathy Stucker IdeaLady.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-7744939-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

Google Alert - easy ways to make money online

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[EzineArticles] Develop Your Audience with Personas

Develop Your Audience with Personas Write Relevant Articles with a Persona in Mind Buckle up. We've got a in-depth, audience-targeting strategy that you've got to try. Understanding your audience is one of the key elements of success. Not only will it encourage new audience participation, it will help you discover changing patterns in your niche. It will also help you understand the current conditions that affect your audience's participation now and later. As a result, you will be able to write quality, informative content targeting your reader's needs and wants. One audience-targeting strategy: creating personas. Personas represent segments of your audience to help you view your platform from your reader's perspective as well as align with their likes and dislikes. Here's how! Who Are Your Current Readers? The first step to audience development is recognizing your readers are approaching you, your articles, and your platform for different reasons. Talk, survey, observe, and gather data on your current audience via clients, customers, etc. Who are they and how invested are they in your niche? Next, profile your readers. Begin by breaking your readership down into groups of readers, competitors, and publishers. Break these groups down even further, e.g. Readers = frequent readers, occasional readers, and infrequent readers. Use labels to help differentiate each group. Also, consider what their points-of-entry were, what maintains their connection to you (i.e. their point-of-interest), and barriers preventing them from becoming frequent readers. Record this information as well as any other pertinent information you gather into a profile summary. Gather the above information before creating personas! Assumptions can be deadly to your success. Confirm your theories before putting them into practice. Creating Your Audience Personas Now for a little imagination! Using the profile summaries, construct personas or characters by defining the following characteristics: Name and Age Personality or Intelligence Type (e.g. extrovert, intrapersonal, etc.) Field of Study or Occupation (i.e. what they know) Point-of-Entry and Point-of-Interest Barriers (i.e. actual and perceived) Attitude and Expectations Other Personal Characteristics Using Personas to Write Quality Articles Now you can put your personas into action. Consider a scenario or topic relevant to your niche. Then consider the persona's approach using the following four phases as a guide: Introductory - No previous knowledge of the topic. Intermediate - Some knowledge the topic; however, perceptions of topic may be skewed. Advanced - Knowledge of the topic and implemented principles of the topic. Expert - Firsthand, professional insights into the topic. For example: Let's say I'm an expert on coffee who manages a small coffee shop. I have identified at least 9 personas, but for brevity's sake, we'll just take a look at Susie Hipster. Susie Hipster, age 22, is an extrovert studying literature and has always wanted to host live music events. She was introduced to my coffee shop via word-of-mouth because a local band was playing. What keeps Susie coming back is the lively discussion with other hipsters who frequently drink coffee for 3-4 hours after 4:00 PM as well as seeking out musicians on music nights. Susie will not come in the morning because she fears older generations and believes mornings are for "conservative tyrants." Susie also believes all of the products in my store should be organic and free trade, but leather couches would be "hot." Organizing bridge games for morning coffee-goers will not be relevant to Susie Hipster, but what will be? Music. What do I know about music? Organizing music nights. Using the previously mentioned phases, I can develop at least 4 articles targeting my Susie Hipster audience: Tips to Organizing a Live Music Event How to Book a Musician for a Live Music Event Pricing Strategies for a Live Music Event Evaluating the Success of Your Live Music Event Isn't creating and writing for personas fun?! Bear in mind, people's attitudes and situations change. Revisit your personas from time-to-time to ensure they are still valid profiles of your audience and keep an eye of out for trends to be the first to address them with your audience. Above all, get more out of your article writing efforts by first targeting and then growing your audience with quality, relevant articles using personas. Have you used personas to write articles? Share your suggestions or questions in the comments section of this post online! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Build your reader's trust by piquing their interest with a stellar introduction! Discover 5 techniques in this post. EzineArticles Member Endorsement "EzineArticles is a wonderful reservoir ..." The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics. Bruce Kaler M.D. SeattleDoc.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-7738281-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

Google Alert - easy ways to make money online

=== News - 2 new results for [easy ways to make money online] ===

Sparktheoffer.com Launches Online Marketplace to Offer Unique Services
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<http://www.sbwire.com/press-releases/sparktheoffercom-launches-online-marketplace-to-offer-unique-services-to-make-extra-money-online-154702.htm>
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