Saturday, September 18, 2010

[EzineArticles Training] Article Title:No Sales Pitch Please

Hello Sherif,

Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.

Ask yourself: "Does my article title attempt to sell something other than information?"

1. Your article title should never be a sales pitch for your
website, your product, your company or even you. Your
expertise in the delivery of information on your topic
will "sell" you to the reader. Save the sales pitch for
your Resource Box.

2. The Article Body is where you GIVE; The Resource Box
is where you TAKE. Thou shall never TAKE in the
Article Title.

3. Your objective is to create a relationship of trust and
credibility with your readership. You will not get the
opportunity to sell to your reader until they know, like
and trust you.

4. In your article title, you are trying to sell your reader
on the benefits they will receive if they continue
reading your article. Put your creative sales focus on
selling your reader the benefits of the information in
your article, not your business.

The next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series offers suggestions for proper Article Title Length.

Ready to submit your next set of quality original articles?
--> http://EzineArticles.com/

To Your Article Writing & Marketing Success!
- The http://EzineArticles.com/ Team

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