|  The 18th edition in a series of posts that highlight one Expert Author who has achieved success by doing just one thing exceptionally well.
Steve Selengut has built up his article inventory by using 1-on-1 interactions with real business owners as inspiration. Steve's passion is helping investors overcome the many challenges they face. When a solution or strategy he's shared works for his audience, he is driven to write even more. Steve says, "I want my readers to love the content based on their ability to understand and use what they have read. I don't want readers; I want people to use, apply and enjoy what my articles contain. I'm in the business of helping people (in part through articles), not in the business of writing volumes of articles. When a new topic is identified that a business owner would benefit from, I write on it." He continues, "I write long articles, sometimes up to 1,200 words, as quality of my articles is more relevant than sheer number of articles." Extra Dimension to his Communication Plan Article writing and marketing adds a dimension to Steve's communication plan. It enhances his credibility and connects interested people with his website. "Article writing is a small part of a multi-tiered marketing plan my company uses, but an important one," he says. Reading and writing articles also helps Steve to keep abreast of the hot topics in the field of investing. "Mother of Improvement" In addition to the writing direction Steve gets from his real business relationships, he also treasures feedback he gets about the impact of his existing articles. "I like seeing the number of new readers, and I like the [monthly reports that] come through by email." He continues, "These give me an excellent idea as to what the responses to articles are. Feedback is the mother of improvement." Statistical data for each existing article, like the click-through rate, gives Steve ideas on how to focus his efforts. It gives him ideas for what to do, and what not to do, in the future. Steve passed along these (5) tips for improving your article writing and marketing in the future. - Focus On Quality - Don't set out writing an article with the goal of writing to the minimum word requirement and just have your article accepted. Instead, have the goal of sharing quality content that's truly useful to your target audience. The small time investment to make the content great is sure to pay off.
- Exponential Power of Great Content - If every one of your readers loves the information you've shared, think about what happens when that initial group of people passes on your content to other people they think would be interested in it. The Internet is all about sharing and that pass-along factor plays an important role when the content is great.
- Think Like Your Target Audience - What types of challenges do they face in their everyday life? If you can answer that question with a list of challenges, use that list of challenges to write a whole set of original articles. This is a quick way to write articles focused on topics that your target audience is looking for.
- Use Available Data - Investigating the article analytics reports on your account can give feedback on exactly what strategies are working for you. It lets you see how many people are actually influenced by the information and it can give you the beginnings of a road-map to your future writing plans.
- Share With Others - Getting more people to see your articles increases your chances the article will be picked up and republished on other sites. When an article gets picked up, it creates one more access point for that information, and that can really help your traffic.
Use these tips today to write your next set of high-quality, original articles for more traffic back to your website or blog. Also, leave a comment to share one or more of your "Do's" and "Don'ts" for article writing by going to this post online:
http://Blog.EzineArticles.com/2010/12/case-study-steve-selengut.html | 
To Your Article Writing/Marketing Success & Passion!
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