Episode 13 of the "2 Minute Approval Tips" Video Series It takes more than a good article to make the most valuable user experience possible. Other variables also have a strong influence on user experience. Today's tip is about one specific way you can ensure your articles offer as close to a 100% positive user experience as possible. More specifically, it's about choosing your links wisely. Linking readers to additional resources on your own website is a great way to connect them to more of your very own high-value content. Meanwhile, links in articles to unrelated sites will leave readers confused and looking elsewhere for more information. The key is to choose your links wisely. Watch this video to discover how: Downloadable Versions: A Quick Recap of the 13th "2 Minute Approval Tip" - Relevant Links - Whether you're putting links in your article or your Resource Box, each one you include in an article submission needs to be related to the topic of that article. Each link should add value to the information that you provide in the article. If it doesn't add any value and it's not relevant to the readers, you should consider looking for a new link. For example:
- A fitness article should link to a fitness-related website, not a site selling premier cruise destinations or auto repair.
- An article about dog training should link to a website related to pets, not a site about swimming.
- An article about how to fix a dishwasher should link to a website about home appliances, not a site selling a speed-reading manual or a site about self-defense.
- Determining Relevancy - Think of relevancy in terms of an imaginary bubble that encapsulates a niche or topic. Anything that closely matches the content in the body of an article fits inside the bubble. Unrelated things fall outside of the bubble. Only link to things inside the niche bubble.
- User Experience - The link in the Resource Box is the first thing an interested reader will see once they finish reading an article and they're looking to discover more about you and your expertise. When they click on a link that's not relevant to the article, they will quickly get turned off and click away from the link.
To check out the entire "2 Minute Approval Tips" series, click here. Then, put all the "2 Minute Approval Tips" to good use by writing your next set of high-quality, original articles for more traffic back to your website or blog. Also, visit this post online to submit any questions/comments you have about link relevancy. |
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