[EzineArticles] Predict Quality Keywords to Become a Trailblazer

Predict Quality Keywords to Become a Trailblazer Become a Trailblazer Forerunners of their niche, a trailblazer is a pioneer or an innovator who precedes the development of someone or something. How can you become a trailblazer? Nurture your foresight by predicting the next big keyword event in your niche! Predicting Keyword Events A keyword event can be loosely described as a spike in a particular keyword search. This is largely due to seasons, holidays, current events, or evolving trends. Predicting a keyword event means you choose the keywords before they become popular to get ahead of your competition and get a running start in search engine rankings. By carefully selecting keywords before they become popular and organically integrating those keywords into your articles, you can rank higher because there is little or no competition. After the trend hits the mainstream, those keywords will become popular and your ranking will stay high because you've established yourself as the leading authority - a trailblazer. Your article has been out there for weeks or months before your competitors even get started. How to Predict Keywords Predicting keyword events is more than staring into a crystal ball. First, you have to stay on top of trends in your niche to keep afloat. You can't lead if you can't keep up. Next, carefully consider and select new keywords and keyword phrases based on evolving trends in your niche as well as your audience's interests. Here's how to strategically predict keyword events: Empty the Toolbox: When predicting keywords, avoid keyword selection tools (like Google AdWords). If these keywords are being provided to you, they're being provided to others as well. Try to get in when there is a dip (before a keyword is in demand) by using Google Trends to gauge popularity of a keyword over time.   Stay on Top of the News: Subscribe to a wide variety of news outlets. Wherever your audience goes, you should go too. For instance, how does the economy, finance, etc., impact your niche? Should your audience be concerned about trends in other countries? What's the latest international news in your niche? Ask questions. Find answers.   Tune in to Your Audience: If your audience wants something (e.g., answers, solutions, products, services, etc.), someone is going to eventually deliver it. What is your audience asking? Pull keywords from their questions and provide answers.   Spot Buzzwords: Buzzwords are words or phrases that tend to become trendy or fashionable in a specific niche. If you can spot buzzwords and use them before they're hot (i.e., either amplify a buzzword you've seen or create a term that's buzz-worthy), you'll capitalize on the traffic wave as they start to become more widely used.   Capture a Wide Audience: Target both long and short-tail keywords for the trend. As the trend begins, search users may not know exactly what they're looking for yet and benefit from short-tail keywords. As the trend heats up, your audience will branch out to more specific queries and your long-tail keywords will garner more interest. Ensure you have done your research and your keyword predictions have potential to trend. It may take trial and error to see which of your predictions hit or miss, but you can hone your keyword prediction skills over time. In doing so, you can become a trailblazer. Have a question or comment about predicting keywords? Click here to visit this post online and join the discussion! To Your Article Writing Success & Passion! Vanessa, Editorial Manager http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: What would you like to see next? We'd like to know! To share your questions, comments, and suggestions, click here! EzineArticles Member Endorsement "... establish your voice and brand ..." The marketing principle of giving away of something of value for free in order to sell something else, resonated with me. It is also a way to establish your voice and brand in a more structured professional manner than typical social media i.e. Facebook, Twitter, et al. They have their place and are useful to an author/writer. However, the growth of the internet creates a huge demand for quality content. I still think the key is to write "quality content". If it is well written, accessible, and of timely interest to people it will get plenty of attention. EzineArticles is a wonderful reservoir of good content on many topics. Bruce Kaler M.D. Seattledoc.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8093498-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Joiners - How to Use Coordinating Conjunctions

Joiners - How to Use Coordinating Conjunctions Can I Join You? Often used when writing is too staccato, clipped, or choppy, coordinating conjunctions can be used to balance simple sentences. But be careful! Too many conjunctions can result in loose writing that can be considered trite, monotonous, and flavorless. Keep your readers happy and focused by using these coordinating conjunction tips. What Is a Conjunction? For those who need a refresher, a conjunction is a connecting word and is often described as a "joiner." The most popular conjunctions are coordinating conjunctions (e.g., and). However, there are other conjunction families, such as subordinating conjunctions (e.g., that) and correlative conjunctions (e.g., if ... then), waiting to be used (and abused). Coordinating Conjunctions Simple conjunctions used to give equal emphasis between words, phrases, clauses, or sentences of equal rank are coordinating conjunctions. A common acronym to remember this family of conjunctions is FANBOYS (for and nor but or yet so). Coordinating conjunctions join two independent clauses and are usually accompanied by a comma. The soybean farmer loves to go bungee jumping, but he will never go without his lucky hamster. When a coordinating conjunction accompanies two well-balanced (interrelated) independent clauses, a comma isn't necessary. Frederic, the turtle, played the violin and he was often employed by couples on their first date. The coordinating conjunction and is used before the last item in a simple series. Samuel loves his cooking, his family, and his cat. For emphasis, a coordinating conjunction can be used (instead of a comma) to connect items in a simple series. Steven ate 6 hotdogs and 5 hamburgers and 16 steaks - it's no wonder why his bad cholesterol is so high! Coordinating conjunctions are used to join two words or phrases. After reflecting on her favorite superheroes, Jenny realized neither Captain America nor the Hulk wore a cape. Additional Coordinating Conjunction Tips You can use And or But at the beginning of a sentence if the sentence cannot function without it and it isn't connected to the previous sentence. Just don't overdo it! Beginning with a conjunction excessively can make your writing look incompetent. Semicolons shouldn't be used in the presence of a coordinating conjunction unless there is extensive punctuation required in one or more individual clauses. [Learn more] Don't capitalize coordinating conjunctions in titles, unless the word is four or more letters. [Learn more] Loose (Joiners) vs. Simple (Sentences) Make sure your writing is well balanced by employing both simple sentences as well as joiners to avoid appearing too loose (borderline verbose) or too simple (short and choppy). Too Simple ... Bricklaying is a masonry skill. It should be left to the professionals. Most people think bricklaying is a simple task. One day, the time comes to do the actual bricklaying. But it is not as simple as it looks. Too Loose ... Bricklaying is a masonry skill and it should be left to the professionals even though most people think bricklaying is a simple task, until one day, the time comes to do the actual bricklaying, but it is not as simple as it looks. Find balance! For emphasis or to drive a point home, use a simple sentence. For exposition or clarifying descriptions, use joiner sentences. Above all, explore how you can construct an engaging sentence by experimenting with conjunctions, punctuation, and more. A Well-Balanced Version ... Bricklaying is a masonry skill that should be left to the professionals. Most people think bricklaying is a simple task, but the day will come to do the actual bricklaying and that's when they know ... It is not as simple as it looks! Use these coordinating conjunction and well-balanced sentence tips to keep your readers engaged. We'll be exploring more joiners and the conjunction family in the next few weeks, so stay tuned! Have a question or comment about coordinating conjunctions? Click here to visit this post online and join the discussion! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: What would you like to see next? We'd like to know! To share your questions, comments, and suggestions, click here! EzineArticles Member Endorsement "I have grown my monthly newsletter to over 14,000 subscribers." I started article writing when I started my newsletter in late 2006. At that time, I had about 25 subscribers - mostly friends and family. Since then I have grown my monthly newsletter to over 14,000 subscribers. Lee Binz TheHomeScholar.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8087681-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Article Writing and Peak Performance

Article Writing and Peak Performance Peak Performance Isn't Just for Athletes Athletes aren't the only ones who can benefit from targeting peak performance to become faster and stronger - Expert Authors can too! Peak performance is that highest point of your work output that has the greatest value. Expert Authors can target peak performance to write articles more efficiently while becoming more effective every time they write. Think You Know a Peak Performer? A peak performer not only works fast, but they are prepared and are able to perform under any condition. From attitude to skill level, a peak performer sets goals, is focused, and creates value. What a peak performer doesn't do: Directs blame elsewhere, talks negatively about themselves and others, and ultimately wastes time. There are a few methods peak performers adopt into their lifestyle. Here are two core strategies we've identified in our best Expert Authors and our greatest leaders. SMART Goal Setting You can become a peak performer by identifying your goals and integrating them into a SMART plan that is conducive to your efforts. S - Specific: Your goal should be detailed and unambiguous, no matter if it's big or small. For example, "I want to write more articles" is too vague. "I want to write 100 articles" is targetable.   M - Measurable: Create meaningful milestones to help you measure your progress towards achieving your goal. Too slow? Speed up. Quality declining? Introduce quality checks. Find your balance, find your groove, and don't let up.   A - Attainable: Identify barriers (actual and perceived); overcome these barriers by cultivating skills, adopting attitudes, and more that will help you towards your goal.   R - Relevant: Your goal needs to be realistic and beneficial. If you don't have the skills or resources to achieve the goal, re-aim your goal to either acquire these essentials or reconsider whether that goal was misguided.   T - Time-bound: Set deadlines for your goals and milestones as well as time yourself. Commit to a timeframe and stick to it. Push yourself toward success. Mentally Train You know that "feel good" zone when you feel at your most productive? Many people will claim they can hold on to this for 20 minutes before they are either distracted or deflated. You can extend the life of your peak performance with mental training. This will help build your confidence in your skills and help you actively pursue improvement. In turn, you will be able to identify factors conducive to your peak performance to extend those 20 minutes to an hour, an hour to two hours, and more. Relax: If you're keyed up, you won't be able to focus. From your muscles to your mind, relax.   Visualize: Post your goal so you can see it. Visualize yourself achieving the goal. These methods help you reaffirm your efforts and achieve your goal.   Rehearse: Mentally go over tasks prior to tackling them. This will help you consider the task's current state and anticipate any subsequent steps.   Focus: Clear your mind and train yourself to hold on to your focused concentration. If at first you don't succeed, try again. Find out how to productively eliminate distractions or how to become more tolerant of them.   Smile: Stay positive by not indulging in the wasteful act of negativity. That means you are not allowed one ounce of negative self-talk. Expect more of yourself and push yourself. Mental training and becoming a peak performer is tough. You'll come up with every excuse in the book and occasionally sabotage yourself. Just keep getting back up and pushing yourself - greatness takes time and when you have prepared yourself mentally, you can achieve anything. Want more time management strategies to help you become a peak performer? Click here for more strategies to get the most out of your time! Comments? Suggestions? Visit this post online to join the peak performance discussion! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Did you miss Monday's Blog post? Discover organic SEO and how readers search in The User and the Query. EzineArticles Member Endorsement "The benefits will be dramatic" EzineArticles has been one of the best Internet marketing decisions I've made over the years. One thing that is important with Internet marketing is to produce content consistently, not once a month. The benefits ... will be dramatic in that regard. The whole process is a marathon, not a sprint! David Greene PreferredPainCenter.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8077616-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Watch Out for Lumbering Syntax

Watch Out for Lumbering Syntax By Expert Author Request: Keep an Eye Out for Your Subject and Predicate! Syntax (in language) is the arrangement of words and phrases to create well-formed, structurally rich sentences. Poor syntax is one of the most unnerving errors for any writer and it can cause a chain reaction of misdirecting confusion. Here's an example of poor syntax one Expert Author gave: There is a bottle of milk on the table that belongs in the refrigerator. In this sentence, the table evidently belongs in the refrigerator. Here's the sentence again with clearer syntax: On the table, there is a bottle of milk that belongs in the refrigerator. Depending on the placement (and even word choice), the meaning can completely change, which can wreak havoc on your intention. Sometimes it's best to take a step back and simplify the sentence: Know the subject (or subjects) and the predicate. The subject is the person, place, thing, or idea that the sentence is about. The predicate tells the reader about the subject (what the subject is doing, etc.). For example: Fred and his pet badger run on the trail every afternoon. To identify the subject or subjects, we find the verb of the sentence. In this example, the verb is "run." Who ran? Fred and the badger (our subjects) ran. Therefore the predicate is "run on the trail every afternoon." Next time you're proofreading, watch out for lumbering syntax errors that don't clearly identify the subject like the examples below. Spouse Swap? Walter Cotton is the proud possessor of a brand-new convertible car and also a new wife, having traded the old one for a liberal allowance. Traded in his wife?! What he meant to say ... Having traded his old car for a liberal allowance, Walter Cotton and his new wife are the proud possessors of a brand-new convertible car. Don't Mind If I Do ... Children should have their parents look at their Halloween treats before eating them. Somewhere, a child sobbed as they watched their parents eat all of their Halloween treats. Or it was much worse - the child ate their parents! This might clear things up: Parents should inspect all Halloween candy before allowing their children to eat the treats. Is That Legal? I have a wife and three kids, all under the age of 12. Legalities aside, the reproductive biology of the above statement isn't quite logically sound. What the speaker intended to say ... My wife and I have three kids who are under the age of 12. As you can see in the above examples, lack of clarity and perception of the information can often wreak havoc on the author or speaker's intention. Next time you're proofreading your articles, make sure every sentence clearly identifies your subject (of course exclamations and commands are excused) and your predicate clearly shows what is happening in relation to the subject. To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: EzineArticles offers tons of tools, resources, and tips, but we want to know: What would you like to see next? Click here to let us know! EzineArticles Member Endorsement "... the process of writing has been profoundly rewarding!" Writing articles is truly the best way to become a leader of thought in your industry or within your circle.... Thank you, EzineArticles - You literally changed my life, and the process of writing has been profoundly rewarding! Camille Rodriquez PolkaDotImpressions.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8066318-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Title Power: A Guide to Great Titles

Title Power: A Guide to Great Titles Writing Great Titles for Beginners In an instant, readers weigh, measure, and decide whether they will click-through or move on. What do they use to decide? Your article's title. Writing titles that your audience wants to read doesn't have to be an agonizing process. All you need to do is practice, execute, and monitor the article's performance to see what's working for you. Best Practices of Great Title Writers: Keep an Idea Journal First, a good habit to get into is keeping an idea journal that will double as your title stockpile. Get a notebook and draw a vertical line down the middle of the page. In the left column, jot down ideas, topics, questions, keyword research, etc. In the right column, brainstorm possible titles related to these concepts. Leave no idea left unturned! For reference and inspiration, create a word cloud in your idea journal that addresses all of your audience's wants, hopes, needs, desires, values, emotions, etc. For example, some words might be "Freedom," "Money," "Happy," "Health," and "Free." 10 Title Ground Rules to Keep Your Titles in the Game Next, bear the following ground rules in mind to increase your chances of success: Titles should be written for humans, not search engines. Titles should be descriptive while maintaining brevity. Titles should use proper grammar, capitalization, and spelling. Titles should be relevant to the article. Titles should be approximately 70 characters, including spaces and punctuation. Titles should not be keyword stuffed. Titles should use keywords distributed using the Long Tail method. Titles should be exclusive and original to you.* Titles should use active voice. Titles should use positive power words. * Title Success Tip: To avoid cannibalizing your articles or having your own articles compete for a reader's attention as well as search engines, create original titles for each article. 5 Tips to Writing Titles That Will Get Your Article Read Finally, readers tend to gravitate toward certain titles. Try the following 5 angles in your titles: #1 - 10 Tips ... or 10 Ways ... Readers love to be promised a numerical amount as well as multiple tips or options. #2 - The Secret to ... Mysteries, secrets, keys, and intrigue make the reader feel like you're disclosing privileged information exclusively for their benefit. #3 - Club Members Only ... If your article targets a particular group of people, socially or geographically, let readers know in the title. Examples of this might be womens issues or mens issues, teachers or students, etc. #4 - It's Positively Easy ... Seamless, easy, efficient, and effective - these are words readers like to hear. Focus on a positive message your readers will respond to. Readers are more likely to read "Reupholstering Chairs in Five Easy Steps," than "Reupholstering Chairs in Five Exhausting Steps." #5 - The Question on Everyone's Mind ... From "Where Is" to "How to" to "What Is," use questions your audience is asking to engage their interest. Bonus - What and Why ... "What Everyone Should Know About ..." and "Why" statement titles promise the reader a thorough explanation that will fulfill their needs. Use these beginner title writing tips to get your articles read! Have you tried a title journal or idea notebook? Have any more title tips? Let us know by visiting the comments section of this post online. To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Click here for more EzineArticles writing and grammar tips! EzineArticles Member Endorsement "You guys are simply the BEST!" EzineArticles.com is truly a reputable directory article site that gives so many writers an opportunity to publish their work and have it exposed to a huge global audience. You guys are simply the BEST! Kym Gordon Moore FromBehindThePen.WordPress.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8060487-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Passive or Active Voice: Which Should You Use?

Passive or Active Voice: Which Should You Use? Who's Your Star Subject? Before you light the torches and chase down passive voice, know this: Passive voice is not poor grammar! It's just a different tone and construction of a sentence. Next to its vivacious counterpart (active voice), passive voice is flat and can often make the most outstanding expert look like a poor writer. The essential difference between passive and active voice is this: In passive voice, the subject of the sentence receives or is acted upon in a sentence. While on Mars, the space-walking Martian was waved to by the astronaut. In active voice, the subject acts or performs the action in the sentence. While on Mars, the astronaut waved to the space-walking Martian. See the difference? In the passive voice example, the Martian receives the greeting. In the active voice example, the astronaut delivers the greeting. Passive voice is often indicated by the phrase "by the" and the subject will often be followed by a form of the verb "be" (e.g., is, was, are, am, and been). However, this is not concrete evidence the sentence is passive. Additional characteristics of passive voice include the following: Passive voice is less direct whereas active voice is direct. Passive: A letter is secretly mailed by the old man. Active: The old man secretly mails a letter. Passive voice lacks brevity whereas active voice is concise. Passive: Mimes are loved by audiences. Active: Audiences love mimes. Passive voice is confusing and misleading, whereas active voice is clear and transparent. Passive: Many rovers had been repaired by Martians long before Earth landed on the moon. Active: Martians have been repairing rovers long before Earth landed on the moon. Passive voice will occasionally leave out who or what performed the action, whereas active voice clearly designates someone or something performed the action. Passive: The bowl was stolen between 3:00 and 3:30. Active: Someone stole the bowl between 3:00 and 3:30. Which voice should you ultimately use in your articles? Due to the complexity of the sentence's construction, passive voice can often be too confusing for general audiences. Alternately, active voice can often be considered too abrupt for sensitive topics. Consider how you would handle the subject if you were face-to-face with your audience. Choosing between active and passive voice entirely depends on the subject you want to emphasize. In any of the examples above, the subject is the star of the sentence. Let's return to our first example: Passive: While on Mars, the space-walking Martian was waved to by the astronaut. Active: While on Mars, the astronaut waved to the space-walking Martian. By pointedly leading with the "star subject," you can manipulate how readers understand an event or idea. In both examples, the same action occurs: waving. However, in the passive sentence, the star subject is the space-walking Martian; in the active example, our star subject is the astronaut. An article featuring Martians as protagonists would likely use the passive version. An article featuring astronauts as protagonists would likely use the active version. All in all, if you're looking for concision and better understanding, aim for active voice. Alternately, if you need to tone down your writing, a little strategically placed passive voice won't hurt. Just remember this last tip: An active subject performs an action and a passive subject receives an action. Comments? Questions? Visit this post online! To Your Article Writing Success & Passion! Penny, Managing Editor http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Click here to discover more EzineArticles writing and grammar tips! EzineArticles Member Endorsement "I really do love EzineArticles." Was EzineArticles always so awesome and I've just been missing it? I'm discovering all kinds of impressive ways EzineArticles is reaching out to its authors with a personal touch. I really do love EzineArticles (and it's not just because I got some really cool gifts yesterday with a handwritten note... but that helps!). Thanks EzineArticles for being the best article directory - far better than any other directory I know of - and thanks for making me be a better writer. Stephanie Morrison SpiritualLifeBalance.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8047931-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

[EzineArticles] Content Planning: Creating Your Brand Identity

Content Planning: Creating Your Brand Identity Build a Solid Foundation with an Identity and a Plan Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve. In any plan - content plans, strategic plans, etc. - you must first define your backstory via a mission and a vision. Once you've established these focal points, you can begin to establish your brand identity. What do you value? Your brand identity is made up of the visual characteristics unique to you and your organization - on the Internet, that's everything. One of the keys to developing an identity that resonates with your audience is to identify your core values. Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values. To define your values, consider the most basic elements of your organization's principles and beliefs. Examples of core values are maintaining a healthy work/life balance, a commitment to sustainability, and being resourceful. Use these values, along with your mission and vision to align members of your organization as well as guide activities (i.e., "this activity" reflects "this value," "this product" reflects "this value," "this article" reflects "this value"). Is your Expert Author brand identity consistent? Cover the bases of your Expert Author identity by ensuring everything points back to your mission, vision, and core values. The following are key areas to review and update: Author Name - Your name must be consistent between your website and your articles. In addition, ensure your name can easily be found on your website for added transparency and brand exposure.   Author Photo - Readers trust someone they can visualize behind the writing and it's critical to your Expert Author identity. Use your EzineArticles Author Photo on your website for an easy visual cue of your brand and to reassure the reader of your connection and authenticity. [Learn more]   Author Profile - Your profile is the #1 spot to discuss your credentials as an authority in your niche, your organization, your mission, your vision, and your values. Provide your readers with a call-to-action that will motivate them to visit your website, blog, or other links you provide on your profile. [Learn more]   Niche - When choosing a niche, avoid the broadest area - the smaller you are, the more focused your niche should be. Start small to build big by establishing your credibility in focused areas. [Learn more]   Relevance - Avoid writing articles that are irrelevant to your niche. All content in your article portfolio should reinforce your brand, not weaken it with subjects irrelevant to your audience. Save personal commentaries and other content of that ilk for a personal blog.   Resource Box - Your Resource Box should succinctly include your name, your vision, a call-to-action, and a link to a relevant page on your website. What are your strengths, weaknesses, opportunities, and threats (SWOT)? Once you have a foundation, it's time to take inventory to discover what's working for you and what's not. Identify all of your assets - both online and off. Then perform a SWOT analysis to pinpoint areas of improvement as well as effectively create and achieve goals efficiently. Consider the following by using your mission, vision, and values as a lens: Strengths - Assets and characteristics that give you and your organization an advantage.   Weaknesses - Assets and characteristics that limit you and your organization.   Opportunities - Outside prospects you can use to improve.   Threats - Outside elements that prevent growth or cause harm. Once identified, use this information to realign your goals and build the framework of a seamless content strategy that targets readers. Building a foundation is critical to any successful venture that will resonate with readers. Identify who you are, what you represent, what you value, and be consistent. From there you can identify where you stand and how you can plan to improve. We'll show you more content planning strategies on audience targeting, evaluating, and more in the next few weeks, so stay tuned! Did you miss our first content planning post on developing a mission and a vision? Click here! Questions? Comments? Visit this post online! To Your Article Writing Success & Passion! Vanessa, Editorial Manager http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Like the EzineArticles' Facebook page for daily tips and insights! EzineArticles Member Endorsement "EzineArticles.com has worked out extremely well ..." The relationship with EzineArticles.com has worked out extremely well. As a consequence of publishing articles on EzineArticles.com, I have built a huge body of material that enhances my credibility and search engine optimization. However, and most importantly, I have been able to use EzineArticles.com as a way of helping others. Nigel Brooks NigelAlBrooks.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8042062-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

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[EzineArticles] How to Use Your Anchor Text to Your Advantage

How to Use Your Anchor Text to Your Advantage Successful Strategies Begin with the Reader HTML and link building are hot items on everyone's search engine optimization list, which makes anchor text absolutely sizzling. Why? Search engines use anchor text as a key indicator of relevance, user experience, and the website's authority in order to determine how the page is ranked. Expert Authors and webmasters looking for a quick boost may misinterpret this information by unnaturally repeating the same anchor text without considering relevance or user experience. Whether it's anchor text (or any other HTML items), you must first ask yourself: Does it benefit the reader? Everything you do or don't do should be for your audience. Sporadically inserting bolded keywords and anchor text because you hope it will help you boost your rank is poor quality and not for the benefit of your audience. However, if you choose to use HTML to help the reader easily skim for what they need, such as bolded headers or a relevant link with natural anchor text in your Resource Box, then you're talking natural SEO language. Always aim to benefit your audience. In addition to benefit, relevance determines the "natural" order and "evolution" of the Internet, which makes it absolutely crucial to link building. Authenticity, quality, and transparency - whether it's in articles, videos, products or even website navigation - will always win over cheap SEO tricks. These elements are critical to the power that relevance in the natural hands of humans can achieve. Coordinated with reader-benefited content, relevant anchor text and links will enhance your efforts. While that's fresh on your mind, let's discuss anchor text more in-depth and a few best practices. What is anchor text? Anchor text is the link label or link title that is visible and clickable in a hyperlink. <a target="_new" href="INSERT URL">INSERT LINK TITLE</a> [For examples, click here to view this post online.] Should you use a URL or text for the link title in your articles? The quick answer: one of each. The long answer: Your readers benefit from context; a URL may not provide the transparency they require to click on a link. A descriptive text-based link title provides them the context and relevance they need to click-through. On the other hand, your articles should be ready for publishers. You may recall any links in the body of your published articles are automatically converted to "nofollow." Hence, your self-serving links should be limited to your Resource Box so they continue to garner traffic and provide proper attribution. By using the combination of one URL link title and one text-based link title, you have prepared your article for easy syndication and you still provide relevant information that benefits readers. For text-based link titles, what text should you use? Here's where it gets super complicated and where many Expert Authors get in trouble. Many expert authors will simply use keywords in the link title that are irrelevant to either the article or the linked website - sometimes even both. Here are some anchor text best practices to bear in mind when you choose your text: Relevance: Always use specific and descriptive anchor text that is relevant to the linked URL's page. Location: Place your text-based anchor before your URL anchor. Distribution: Don't use the same text over and over again, either within the same article or across multiple articles. Natural and contextual variation is essential. Brand: When relevant, use keywords associated with your brand, such as your company name, website, etc. Contextual: Mix in non-descriptive words, such as "Click Here," and place these near relevant keywords. A great indicator of whether your anchor text is working is if you see growth in the traffic to your quality website and your website experiences a lower bounce rate. This means you've met your primary objective: benefit the reader. For more information on maintaining your credibility with great anchor text, click here. Questions or comments? Visit this post online! To Your Article Writing Success & Passion! Vanessa, Editorial Manager http://Blog.EzineArticles.com/ http://EzineArticles.com/ PS: Discover how to reduce your website's bounce rate and increase the time on the page/site by clicking here! EzineArticles Member Endorsement "EzineArticles has been one of the best Internet marketing decisions I've made over the years." One thing that is important with Internet marketing is to produce content consistently, not once a month. The benefits ... will be dramatic in that regard. The whole process is a marathon, not a sprint! David L Greene PreferredPainCenter.com EzineArticles Newsletter Information Join EzineArticles | Manage Your Subscription | EzineArticles RSS Feed | List Support Create Free Membership Account | Login For Members Only To Leave The EzineArticles Newsletter: leave-8036827-4591749.2ee37a53b1b55f6b57794ace0b613d97@lists.ezinearticles.com ISSN: 1525-7126 - Library Of Congress, Washington D.C. Postal address: EzineArticles.com, PO Box 12740 Green Bay WI 54307 USA © Copyright 1999-2012 EzineArticles.com. All Rights Reserved.

Google Alert - easy ways to make money online

=== News - 1 new result for [easy ways to make money online] ===

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Music Indistry News Network
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=== Web - 2 new results for [easy ways to make money online] ===

Easy Ways To Make Money Online Every 60 Seconds ! - YouTube
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<http://www.youtube.com/watch?v=HSdQ4U7UZf0>

How to Make Money Online From Home from tgrayinvestments
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