Tuesday, August 26, 2014

[EzineArticles] How to Be a Superhero Expert Author

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Superheroes to the Rescue!

Lately, superheroes are everywhere. They fill the pages of classic comic books, they grace the screens of big budget movies, and they can even be found in the world of article writing!

Yes, you heard it correct. There are outstanding article-writing superheroes who rise to the top with their quality content and ethical marketing practices. We are thankful for their existence because there are also devious article-writing villains who lurk in the corners of the Internet waiting to lure others into their scheming ways.

Are you playing the role of a superhero by giving your readers valuable, original content? Or have you fallen victim to the villains?

Let's meet the cast to learn more about the superheroes and villains of article writing.

Spoiler Alert!

The superheroes ALWAYS win.

The VILLAINS

1. The Pushy Promoter – The Pushy Promoter loves to push his products in the face of his readers. Building trust and creating value means nothing to this aggressive villain! His tactic of forcing his opinion does NOTHING for his popularity. Readers run away at the sight of his hard-selling ways.

2. Master of Deception – Tactics of this deceptive villain include: robotic-sounding social media updates, using article spinners to generate content, and implying false scarcity like "Buy Now! Limited Time Offer!" in his Resource Boxes. His tactics are a waste of time and simply frustrate readers when they discover the truth. The content sounds artificial, causes confusion, and doesn't lure any prospects. The Master of Deception never wins.

3. The Rambling Rewriter – The Rambling Rewriter has a way of regurgitating old information and presenting it as brand new. He doesn't concentrate on writing unique content, which simply bores his audience. If this villain tries to persuade you to repurpose your old articles without adding any additional value, just say NO WAY.

4. Madam Keyword Abuser – Keyword stuffing is a practice that is aggressively shut down by search engines, but that doesn't stop this villain! She continually attempts to fool search engines into sending traffic her way by stuffing unrelated keywords and using confusing, unnatural keyword variations throughout her content. Use the Google Keyword Planner to view keyword recommendations and build ranking to avoid temptation from Madam Keyword Abuser.

5. The Fraudulent Friend – This disliked villain tries to inflate his popularity by purchasing social media followers, page likes, and content views. He is constantly breaking trust with his readers when they find out his fans are fake. Don't follow the sly ways of the Fraudulent Friend. Keep your hands clean by marketing yourself professionally and you'll be respected for your genuine efforts.

Luckily, we have a strong team of superheroes that are ready to battle evil content marketing villains until only quality content prevails!

The SUPERHEROES

1. Doctor Wordsmith – Informative content is the epitome of quality writing; and submitting exciting and unique articles is what Doctor Wordsmith does to rise above derivative or spammy content. Be a true contender in your niche by delivering new value when others are just regurgitating old information. If your content lacks originality or personality, it won't matter how much you write because your audience will be long gone. Set a good example by offering 100% original, informative content every single time.

2. The Talented Repurposer – The Talented Repurposer is an intelligent writer who publishes their articles over multiple platforms. Your content can reach a wider audience when packaged in article sets, eBooks, or visually stunning infographics. Create videos that touch on the main points of your articles and submit them to your social media pages. Turn quotes from your content into pins on Pinterest; or create Internet memes from your article topics to add humor. You can also build PowerPoint presentations from your articles and upload them to SlideShare with a keyword-rich headline. These are traffic magnets to attract readers!

3. Captain Authorship – Captain Authorship knows that one great way to brand yourself as an expert author is to link your content with Google Authorship. It's just one more way to link your quality content to your online persona, which helps to build trust. Follow Captain Authorship's lead and look into Google Authorship today!

4. The Traffic Agent – Measuring data is a top priority for authors who are focused on success. Be a Traffic Agent by understanding where your articles are making the most impact, then syndicate them in areas of good traffic. You can use integrated CRM and web analytics systems to view your prospects' activities, figure out what's driving them, and automate reports to track your success. Compare one or more articles against each other to gather data on where you can maximize future content.

5. The Social Connector – A social butterfly since birth, the Social Connector continually searches out new, promising social media avenues that cater to her fans. Social media continues to evolve with an increasing demand for interesting and newsworthy content. The challenge is to rise above the pests and deliver beautiful content to all. Be hero with your positive ways, put yourself out there, and expand your audience!

6. Evergreen Man – Relevant content helps build authority and improve your ranking in search engines. From the latest trends in your niche to new product reviews, write articles that are valuable to your readers. Article writing won't work if your content is stale. Keep it fresh, but also timeless. The Evergreen Man has a responsibility to write content that will stand the test of time. Instead of discussing specific events, discuss the greater issue surrounding the event. These articles will be relevant for years to come!

7. The Video Pioneer – Finally, the Video Pioneer knows that videos have a strong influence. He creates videos to accompany his articles in order to showcase his expertise in another medium. With the use of video, your articles can be shared through social media sites like YouTube, newsletters, and podcasts. YouTube has a Video Annotations feature to add commentary or links in your videos, which is a great way to link to your library of articles! Try responding to customer questions with a quick video on your website. Imagine their reaction when they see their answer spoken to them, rather than in writing!

While it would be wonderful if the world was full of superheroes, we know that villains exist, and it's no different in the world of content marketing. Readers want to trust what they read, and the information you provide should always prove you are one of the good guys.

If you need help battling villain tendencies, don't fear! That's why we're here. We'd love to help you develop the strong writing habits needed for success in article writing. Ask any questions you may have below, or visit the Library tab of your My.EzineArticles account for helpful training resources.

With great power comes great responsibility ... Be the best Expert Author you can be!
Christopher M. Knight To Your Article Writing/Marketing Success & Passion!
Christopher Knight
Christopher M. Knight, Publisher
http://Blog.EzineArticles.com/
http://EzineArticles.com/


P.S. Have you had a chance to check out our latest batch of easy-to-use Article Templates? They make article writing easier and result in high-quality, original, informative articles! Find out more here!

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Cindy Wydan "The Most Quality Article Website"

I have been posting articles on EzineArticles.com for quite some time. I found it is the most quality article website and it helps authors' websites to get a higher ranking on big search engines as well as boost their traffic. Their customer service is excellent too!

I would recommend EzineArticles.com to web masters who want to use "white hat" search engine optimization for their websites.



Cindy Wydan
http://ezinearticles.com/endorsements/

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Wednesday, August 20, 2014

[EzineArticles] 2014 EzineArticles Summer Update!

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The Beaches May Be Calling, But We've Been Busy, Busy, Busy

Hello dear expert authors! We sure have missed you these past few months. You may have been wondering where we've been, but trust us when we say we've been VERY busy making EzineArticles.com an even greater place for you and our hundreds of thousands of unique members!

So what exactly have we been up to?

The thing that we're most excited about is our transition over to a 100% multi-screen website design. You may have also heard this called a "responsive" website design. What does this mean? It means that no matter what device you're on, EzineArticles.com will scale beautifully and be easy to read and navigate. Whether you're on a smartphone, a tablet, a desktop computer with a 27" monitor, a laptop, even the digital screen on your fridge (oh, you don't have one of those yet?) it'll look great.

Why is this important?

Well it's very important because more and more people are using devices other than their PCs to access websites. According to CNN, 55% of the internet usage in the United States in January of this year came from mobile devices. This trend is moving in a similar direction across the globe.

Something we want all of our expert authors to consider, if you haven't already, is how you plan on making your own websites responsive. It's a great benefit to your readers to be able to provide them an easy-to-read article on a responsive site like EzineArticles, but if you link them to a non-responsive site afterwards, it will only do your brand a disservice. We don't know when, there will come a time when there will be a disincentive to us to display your links if they're not responsive. We'll let you know if and when this happens, but we wanted to get you thinking about a plan of action before then.

When planning out your website's redesign, be careful who you turn to for help. Invest in a good multi-screen design by a company you trust (that is, if you are unable to do the web design yourself). There are some companies out there who will stick your content in a pre-formulated template, and riddle your site with annoying, ill-placed, and completely unrelated ads that only benefit their company. Be wary of this.

Another change that we've made recently is we no longer allow duplicate article titles. In the past, we allowed you to create and use titles that already existed on EzineArticles. We felt it was best to make this change because search engines don't like duplicate titles, and we want to make sure we build trust with all major search engines. The added benefit for you is now, when someone searches for your article by title, they will only get one result (yours!). This makes it a lot easier for people to find your content.

Aside from these major changes, we have a lot of projects we're really excited about that you can look forward to in the coming weeks and months. Article reviews will be steadily increasing in speed. We have even more easy-to-use article templates on deck to help you craft great content for your readers. We're writing lots of exciting new blog posts and creating dynamic infographics that will help you be the best expert author you can be. And we're even working on some top of the line new services for our Premium members. Be sure to stay tuned!

To close this post, I wanted to mention that this year we will celebrate the 15 year anniversary of EzineArticles.com. We're so humbled and honored to say that there are many talented expert authors that have been with us since way back then. We're excited about the future, and building even stronger relationships with all of our expert authors. We do what we do because we love giving you a platform to share your unique perspectives on the things you are passionate about.

Here's to many more successful years!

Do you have a question or comment for us? We'd love to hear it!

* Source: http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet
Christopher M. Knight To Your Article Writing/Marketing Success & Passion!
Christopher Knight
Christopher M. Knight, Publisher
http://Blog.EzineArticles.com/
http://EzineArticles.com/


PS: Have you had a chance to check out our latest batch of easy-to-use Article Templates? They make article writing easier and result in high-quality, original, informative articles! Find out more here!

EzineArticles Member Endorsement
Jenny J Robert "Nothing works better than EzineArticles.com"

I have been writing on many article directories, but nothing works better than EzineArticles.com. It provides complete article statistics and consistent traffic. The articles I wrote a year ago are still providing me great traffic. 70% of my site traffic comes through EzineArticles.com and my articles are being published by other publishers.



Jenny J Robert
http://ezinearticles.com/endorsements/

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© Copyright 1999-2014 EzineArticles.com. All Rights Reserved.