Monday, September 6, 2010

[EzineArticles Training] Article Title Promise

Hello Sherif,

Here is the next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series.

Your article title is more than just an accurate description about what the reader will find in your article body; it's a promise you make to build a trust relationship with your readership.

Ask yourself: "What does my article title promise to give to my reader?"

1. Your article title should promise to deliver your expert
information on a specific topic. It should build interest
or motivation.

2. Within 2-5 seconds of anyone reading your article,
they should be able to clearly see the answer to the
promise you made in your article title.

3. Do not bait or trick your reader into being forced to
visit your website to see the answer to the promise
you made in your article title. This is a credibility
and trust violation.

4. If you have a very short article title, be certain that
your article body includes the most socially acceptable
or expected solution or information that any
reasonable person would expect from a short title.
Better yet, don't use very short article titles. Instead,
make them longer and more descriptive.

Ask yourself: "Does my article body deliver on the promise made in my article title?"

When you can answer that question with an absolute "YES!", you know you have the makings of an excellent article.

The next edition of the EzineArticles.com Article Writing and Marketing: Article Title Training Series will explain the Article Title Question concept.

Ready to submit your next set of quality original articles?
--> http://EzineArticles.com/

To Your Article Writing & Marketing Success!
- The http://EzineArticles.com/ Team

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