Tuesday, December 14, 2010

[EzineArticles Formula] Enrollment Extended Through Thursday!

The EzineArticles Formula Enrollment
Extended Through Thursday
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Why the Enrollment Extension?

  1. The EzineArticles Formula has been adding students at a fast rate since we announced passing some value onto you and reducing this quick-start training solution from $897 down to $397. We're still committed to delivering a $1,997 experience to you, but we want everyone to be able to participate as well. The $397 price point goes a long way towards accomplishing that goal.
     
  2. Yesterday we were thinking we wanted to make it even easier for you to own The EzineArticles Formula ... so we announced the ability to pay in 3 easy installments of $147. We understand that this time of the year can be a drain on your bank account. This split pay option truly makes owning The EzineArticles Formula accessible to everyone.
     
  3. Last week we announced that you will receive 5 weeks of Premium membership with EzineArticles for FREE! A $121.25 value!

We are pleased to be able to provide this extra value to you, but our mistake was that we didn't give you enough time to take advantage of the opportunities we presented. Because of that we are extending enrollment until Thursday, December 16th at 11:59pm, CST. This will be the last time in 2010 that you'll have the chance to own The EzineArticles Formula for a one-time payment of $397, or three easy installments of $147.

Building Reader Trust and Loyalty

I wanted to share two tips with you today focusing more on the marketing side of article writing:

  1. You must earn credibility, respect, trust and loyalty with your prospects to turn them into customers that will stick with you over time.
     
  2. Build a loyal audience by giving them valuable information. They will then start viewing you as an expert.

Let's consider some basic principles of sales and marketing. There are thousands of books written on how important it is to build relationships with your clients. There is little doubt that is a great strategy, but how you go about doing it is the bigger question. To find the right answers, simply think of who you do business with. In many cases, you might even refer to these people as your "business partners." It's likely they have earned some level of trust and credibility with you.

For example, think of how you view your accountant. You might have an ongoing business relationship with that person for many years and you obviously view that person as an expert in their field. Your accountant most likely built trust, credibility and loyalty with you over time by giving you strong financial advice and guidance.

There are no short-cuts in developing life-long customers. To draw an analogy, it's like keeping your body in shape. There are all sorts of crash diets out there, and some of them might even work in the short-term, but the only long-term way to keep your body in shape is to eat the right foods, and exercise on a regular basis. The same is true with article writing and marketing. There are many get rich quick marketing schemes out there, but they will only yield short-term success at best.

Article writing is not a get rich quick scheme, but it is the vehicle that will lead you down the path to developing strong relationships with your readers (prospects). By delivering your readers great content, they will start viewing you as an expert in your niche. Once you have that expert status, your readers will WANT to hear your marketing messages.

To discover more about this time-tested marketing strategy, become an owner of The EzineArticles Formula today! Remember you only have until the end of the day Thursday, Dec. 16th, to enroll, so don't miss out on your chance to start driving a ton of qualified traffic back to your website or blog.

Click here to order now!

Rob, Director of Online EducationTo Your Article Writing/Marketing Success & Passion!
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Rob, Director of Online Education
http://EzineArticlesFormula.com/
http://EzineArticles.com/


PS: The first Christopher Knight-led teleseminar for owners of The EzineArticles Formula will be Tuesday, Dec. 21st at 3:00PM CST. You don't want to miss Chris' tips on how to avoid the dreaded duplicate content penalty.

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